There’s something unforgettable about a winter sunrise over the Hudson—the sky turning soft gold, the water catching every shimmer, and the city just beginning to wake up. But if you’re running in that icy New York air, you need a jacket that works as hard as you do. That’s where Aurora in Purple steps in.
This isn’t just a winter coat—it’s a movement piece. Designed for motion, built for performance, and styled for the city, Aurora Purple is quickly becoming the go-to layer for runners who refuse to slow down when temperatures drop.
A Color That Pops Against a Winter Cityscape
NYC winter mornings are full of grays and silvers, but Aurora Purple stands out in the best way. It’s bold, energizing, and unmistakably urban—a perfect match for runners who like a little edge with their endurance.
Warmth Without the Bulk
The Aurora collection is engineered to lock in heat while staying incredibly lightweight. Whether you’re pacing along Riverside Park or taking on the West Side Highway, you’ll feel warm without feeling restricted.
Made for Motion
Every detail—from the articulated sleeves to the breathable insulation—was created to move with your stride. No tugging, no stiff shoulders, no battling your own coat mid-run.
Built for NYC Weather
Wind whipping off the river? Sudden cold snaps? Icy gusts between buildings? Aurora Purple handles it all. The design blocks wind, resists light moisture, and keeps you comfortable even on those 6 a.m. miles.
A Jacket That Feels Like Momentum
Running into the winter sunrise isn’t just exercise—it’s a ritual, a reset, a reminder that the city belongs to those who show up. Aurora Purple fits right into that mindset: strong, sleek, and ready for anything.
If your winter miles take you along the Hudson, Aurora Purple isn’t just the right jacket—it’s your cold-weather power move.
