Rebranding

Orolay Unveils New Branding and Expansion into All Garment Categories

First in Yoga-wears and Hoodies Collection

New York City, 18th March, 2024 - Orolay, the renowned outerwear fashion brand, is excited to announce its expansion into a comprehensive apparel brand, offering a wide range of garments to fashion enthusiasts around the world.

With this expansion, Orolay aims to redefine and elevate the concept of athleisure, empowering individuals to express their unique style through a diverse selection of high-quality clothing.

As part of this brand evolution, Orolay has undergone a complete rebranding, encompassing a fresh new logo and an inspiring tagline, "Made to Roam."

This slogan encapsulates the brand's ethos of freedom, adventure, and the pursuit of personal expression. Orolay believes that fashion should not only be an accessory to one's lifestyle but should also enable individuals to explore and navigate the world with confidence and style.

As part of this brand evolution, Orolay has undergone a complete rebranding, encompassing a fresh new logo and an inspiring tagline, "Made to Roam."

This slogan encapsulates the brand's ethos of freedom, adventure, and the pursuit of personal expression. Orolay believes that fashion should not only be an accessory to one's lifestyle but should also enable individuals to explore and navigate the world with confidence and style.

In conjunction with this exciting expansion, Orolay is proud to introduce its new collection of Yoga Leggings, Sports bras, and Hoodies.

Designed with both comfort and style in mind, these garments are crafted using premium quality materials and innovative construction techniques. The Yoga Leggings provide a perfect blend of flexibility, breathability, and support, ensuring that wearers can move with ease during their yoga practice or any other activity. The Hoodies, on the other hand, offer a cozy and stylish layer for both active and casual wear, with attention to detail and versatility that Orolay is renowned for.

Orolay's expanded collection, including Yoga Leggings, Sports bras, and Hoodies, will be available for purchase on orolay.com and our Amazon store from now. Customers can explore the new collection and stay up to date with the latest news by visiting our website and following us on Instagram @orolay.nyc.

About Orolay

Orolay is a global fashion brand that enables metropolitan-minded consumers to explore and express themselves everywhere they roam with pieces that are chic, functional, timeless, and desired. Refined and durable, our pieces are enduring companions that put a touch of elegance into every step of their owner’s nonstop pursuits.

Explore Now